Marketing Phreaks!

Just Imagine.... What if every time a consumer downloaded a free online application they made a micro donation to charity. Consider the impact a company can have to help causes like micro-finance, cancer research or global literacy. Naysayers will shout that consumers would never pay and that companies wouldn't profit... We disagree. Win-Cubed Over the past year, we pioneered a new customer acquisition strategy called Causium that merges Cause Marketing with the popular Freemium business model.  Instead of simply giving away a teaser product, we charge a micro-payment of $10 for its 10 user Starter licenses and then donate all

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1) Make it public Making your pricing public is the critical first step because customers want it! Using Google Analytics, we study traffic patterns and popularity of every page on our web site. The percent of visitors who actually visit Atlassian's pricing pages so shockingly high that if you don't disclose your pricing, you should at least put it up as an A/B test to check the impact on your visitors. When you put yourself in the prospect's shoes, they are all asking the qualifying question 'is this affordable enough so that I should spend time learning more?' The worst

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A Triumph in Cause Marketing Over the past year, Atlassian has led one of the most successful cause marketing campaigns imaginable with the Atlassian Stimulus Package and follow-on starter license efforts. In less than 9 months, we have raised over $500,000 for a groundbreaking non-profit, Room To Read and added over 12,000 new customers. The net result has been a big boost for Atlassian's market share, competitive position, up-sell revenue and corporate brand. These efforts have also providing a huge morale boost as employees are proud to work for a responsible company. What's most surprising is that this was our

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Just what the Doctor Ordered A year ago, our product marketing team started creating Health Checks for each of our products. The review would include a reading on each product's vital signs including; sales data, competitive landscape, challenges and opportunities. As product marketing was still a new discipline at Atlassian, our first intention was to show that the marketing team had a commanding knowledge of market trends and each product's performance. What started out as a credibility building experiment for one team has turned into a standard practice that involves nearly the whole company. Here are five reasons you should

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Remember email? That word that used to be spelled "E-Mail" as if to clearly and unequivocally underscore that it's different from "Mail." It was spelled that way until it became so ubiquitous, so ingrained in our way of life that we felt at ease to drop the "-" and capitalization. In the last couple years, the mantra of "social media" has began to take hold, and our old friend, email, has been denigrated and demoted. I've seen it slammed by social media evangelists as "1.0," "disruptive," and "cumbersome." To be sure, in some contexts email is all of these things.

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