Remember email? That word that used to be spelled "E-Mail" as if to clearly and unequivocally underscore that it's different from "Mail." It was spelled that way until it became so ubiquitous, so ingrained in our way of life that we felt at ease to drop the "-" and capitalization. In the last couple years, the mantra of "social media" has began to take hold, and our old friend, email, has been denigrated and demoted. I've seen it slammed by social media evangelists as "1.0," "disruptive," and "cumbersome." To be sure, in some contexts email is all of these things.

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Not (just) another marketing blog There are dozens of great marketing blogs - many we subscribe religiously to (the OPML file), and learn a great deal from - but we found that most just peered deep into only a single aspect of B2B marketing, so we jumped at an angle. Our goal for this blog is to share how an integrated, full-service B2B marketing team cranks out some pretty tasty sausage (we think it's tasty, anyway). Sure, we'll go deep on certain stuff - web analytics, SEO, design and copy-editing tips - but we'll try to approach each topic from

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