A Triumph in Cause Marketing Over the past year, Atlassian has led one of the most successful cause marketing campaigns imaginable with the Atlassian Stimulus Package and follow-on starter license efforts. In less than 9 months, we have raised over $500,000 for a groundbreaking non-profit, Room To Read and added over 12,000 new customers. The net result has been a big boost for Atlassian's market share, competitive position, up-sell revenue and corporate brand. These efforts have also providing a huge morale boost as employees are proud to work for a responsible company. What's most surprising is that this was our

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Just what the Doctor Ordered A year ago, our product marketing team started creating Health Checks for each of our products. The review would include a reading on each product's vital signs including; sales data, competitive landscape, challenges and opportunities. As product marketing was still a new discipline at Atlassian, our first intention was to show that the marketing team had a commanding knowledge of market trends and each product's performance. What started out as a credibility building experiment for one team has turned into a standard practice that involves nearly the whole company. Here are five reasons you should

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