Just Imagine.... What if every time a consumer downloaded a free online application they made a micro donation to charity. Consider the impact a company can have to help causes like micro-finance, cancer research or global literacy. Naysayers will shout that consumers would never pay and that companies wouldn't profit... We disagree. Win-Cubed Over the past year, we pioneered a new customer acquisition strategy called Causium that merges Cause Marketing with the popular Freemium business model.  Instead of simply giving away a teaser product, we charge a micro-payment of $10 for its 10 user Starter licenses and then donate all

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1) Make it public Making your pricing public is the critical first step because customers want it! Using Google Analytics, we study traffic patterns and popularity of every page on our web site. The percent of visitors who actually visit Atlassian's pricing pages so shockingly high that if you don't disclose your pricing, you should at least put it up as an A/B test to check the impact on your visitors. When you put yourself in the prospect's shoes, they are all asking the qualifying question 'is this affordable enough so that I should spend time learning more?' The worst

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