Just Imagine.... What if every time a consumer downloaded a free online application they made a micro donation to charity. Consider the impact a company can have to help causes like micro-finance, cancer research or global literacy. Naysayers will shout that consumers would never pay and that companies wouldn't profit... We disagree. Win-Cubed Over the past year, we pioneered a new customer acquisition strategy called Causium that merges Cause Marketing with the popular Freemium business model.  Instead of simply giving away a teaser product, we charge a micro-payment of $10 for its 10 user Starter licenses and then donate all

Read more...

Just what the Doctor Ordered A year ago, our product marketing team started creating Health Checks for each of our products. The review would include a reading on each product's vital signs including; sales data, competitive landscape, challenges and opportunities. As product marketing was still a new discipline at Atlassian, our first intention was to show that the marketing team had a commanding knowledge of market trends and each product's performance. What started out as a credibility building experiment for one team has turned into a standard practice that involves nearly the whole company. Here are five reasons you should

Read more...

Remember email? That word that used to be spelled "E-Mail" as if to clearly and unequivocally underscore that it's different from "Mail." It was spelled that way until it became so ubiquitous, so ingrained in our way of life that we felt at ease to drop the "-" and capitalization. In the last couple years, the mantra of "social media" has began to take hold, and our old friend, email, has been denigrated and demoted. I've seen it slammed by social media evangelists as "1.0," "disruptive," and "cumbersome." To be sure, in some contexts email is all of these things.

Read more...

More than a year ago, we launched AtlassianTV, a section on our website dedicated to videos about products, customers, plugins, partners, and all-things Atlassian. When we first launched the site, it was a barely structured, small group of videos. Since then, the site has become more sophisticated, the number of videos grows weekly, and the audience has grown at a nice click. Graphs that go up and to the right are usually a good thing. That's the result, but of course there were some mistakes made and lessons learned along the way. Herewith are a few key takeaways: 1. Think

Read more...

Jeremiah Owyang raised some interesting thoughts over at his blog about 7 Questions Some Brands Are Asking About Twitter . To my great surprise we haven't had anyone talk on the news blog about how we're using twitter at Atlassian, so I thought I would give Jeremiah's questions a crack and hopefully provide an insight into how businesses can use twitter based on our use case. 1. Should we create multiple accounts for different divisions? How should we name them? How should the content be different?We naturally ended up with multiple twitter accounts at Atlassian, and that's just the way

Read more...

Master Po: [after easily defeating the boy in combat] Ha, ha, never assume because a man has no eyes he cannot see. Close your eyes. What do you hear? Young Caine: I hear the water, I hear the birds. Master Po: Do you hear your own heartbeat? Young Caine: No. Master Po: Do you hear the grasshopper that is at your feet? Young Caine: [looking down and seeing the insect] Old man, how is it that you hear these things? Master Po: Young man, how is it that you do not? (From IMDB) Like Young Caine, I have, and still

Read more...