Daniel Freeman
Director of Product Marketing
Freemium is Dead.... Long Live Causium
May
25
2010
Just Imagine.... What if every time a consumer downloaded a free online application they made a micro donation to charity. Consider the impact a company can have to help causes like micro-finance, cancer research or global literacy. Naysayers will shout that consumers would never pay and that companies wouldn't profit... We disagree. Win-Cubed Over the past year, we pioneered a new customer acquisition strategy called Causium that merges Cause Marketing with the popular Freemium business model. Instead of simply giving away a teaser product, we charge a micro-payment of $10 for its 10 user Starter licenses and then donate all
