Jon Silvers
Director of Marketing for Audience and Community
(Marketing) 7 lessons learned in publishing video to our website
Jun
25
2009
More than a year ago, we launched AtlassianTV, a section on our website dedicated to videos about products, customers, plugins, partners, and all-things Atlassian. When we first launched the site, it was a barely structured, small group of videos. Since then, the site has become more sophisticated, the number of videos grows weekly, and the audience has grown at a nice click. Graphs that go up and to the right are usually a good thing. That's the result, but of course there were some mistakes made and lessons learned along the way. Herewith are a few key takeaways: 1. Think
